New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV Are 2x More Favorable than… Business Wire Jan 20, 2023 MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku announced a new study in partnership with the…
CTV Advertising: Everything You Need to Know in 2024 Aparna M A Mar 28, 2024 Have you ever come across advertisements on streaming platforms like Apple TV or Roku? That is a simple example of CTV…
Integral Ad Science Earns Mrc Accreditation For Integrated Third Party Calculation And Reporting Of… News Desk Mar 22, 2024 Integral Ad Science, a leading global media measurement and optimization platform, announced it has earned accreditation by the…
Bizzabo named a Leader in 2024 Gartner Magic Quadrant for Event Technology Platforms News Desk Mar 20, 2024 Bizzabo, the Event Experience Operating System (OS), announced it was named a Leader in the 2024 Gartner Magic Quadrant for Event…
Demand Side Platform for Programmatic Advertising: A Beginner’s Guide Aparna M A Mar 13, 2024 The era where marketers relied on physical advertisement options is long gone. People nowadays live in two worlds: online (mostly)…
Programmatic Display Advertising- What is It and Why is it Important? Aparna M A Feb 20, 2024 Programmatic display advertising has been a buzzword in the marketing industry for quite some time. To grasp the meaning of the…
MGID Revamps Ad Campaign Planning and Execution With New and Intuitive AI-Driven Platform News Desk Feb 16, 2024 MGID, the global advertising platform, has launched a new dashboard for MGID Ads, its self-service advertising campaign planning…
Nectar360 and The Trade Desk partner to bring retail media’s precision to the open internet News Desk Feb 14, 2024 Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, as well as managing Sainsbury’s and Argos…
InterDigital and Broadpeak Announce Collaboration on MPEG V3C Standardized Content Distribution At… News Desk Feb 13, 2024 InterDigital, Inc, a mobile, video and AI technology research and development company, and Broadpeak , a global leader in CDN and…
Beamr and NVIDIA team up to accelerate adoption of the newest video standard – AV1 News Desk Feb 13, 2024 Beamr Imaging Ltd, a leader in video optimization technology and solutions, announced that it will present its joint research…