Buxton, a leader in consumer analytics solutions, has announced the acquisition of Audiense, a cutting-edge consumer intelligence and social insights platform. This strategic move marks Buxton’s second acquisition in two years, reinforcing its commitment to delivering deeper consumer insights and fostering stronger connections between brands and their audiences across digital and physical channels.
Buxton has been steadily expanding its capabilities beyond predictive analytics and location intelligence. Following its 2024 acquisition of Elevar, an e-commerce conversion tracking platform, the addition of Audiense further enhances Buxton’s omnichannel consumer intelligence. With Audiense’s AI-powered analytics, brands can access real-time audience insights, refine engagement strategies, and optimize conversions throughout the entire customer journey.
“Our acquisition of Audiense marks a pivotal step forward for Buxton,” said Jim Swift, CEO of Buxton. “By combining Buxton’s analytics expertise and solutions with Audiense’s powerful audience intelligence platform, we continue to redefine how brands use actionable analytics to rapidly gain new customer insights, reach their audiences where they are, and improve their ongoing conversations with customers.”
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Audiense has earned global recognition for its AI-driven audience insights, advanced segmentation capabilities, and influencer discovery tools. With its robust suite of solutions, brands can better understand their target consumers, enabling deeper engagement and higher conversion rates.
“This is an exciting new chapter for us,” said Javier Burón, CEO of Audiense. “Joining forces with Buxton allows us to scale our capabilities and empower more brands to understand and engage with their audiences in the most impactful way.”
The transaction is supported by PSG, a leading growth equity firm. “We look forward to seeing Buxton and Audiense drive even greater innovation in consumer intelligence across digital, social, and physical channels. We are excited to welcome Audiense to the PSG portfolio,” said Tanner Austin, Principal at PSG.
This acquisition reinforces Buxton’s position as a leader in consumer intelligence, equipping brands with the tools they need to navigate an evolving marketplace and create data-driven, impactful customer interactions.