Domo announced it was named to the 2023 Constellation ShortList™ for Marketing Analytics Solutions. This is Domo’s ninth placement on the Marketing Analytics Solutions ShortList.
The Constellation ShortList helps organizations narrow their search for the technologies they need to meet their digital transformation goals. All shortlisted vendors were determined through Constellation’s client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research.
“The call for the chief marketing officer to serve as the growth driver and orchestrator for the modern enterprise has amplified the need for marketing analytics tools to quickly evolve from campaign performance trackers into more robust business intelligence and decisioning tools,” said Liz Miller, vice president and principal analyst at Constellation Research, Inc. “The Constellation ShortList for Marketing Analytics Solutions highlights stand-alone solutions that aggregate, track, and monitor marketing campaign performance and growth contributions to the business. The offerings on our ShortList are powerful enough for marketing data scientists yet are ready for non-technical marketers to stand up and operate.”
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The firm evaluated more than 40 vendor solutions in the Marketing Analytics Solutions market, which included (but not limited to) the following key criteria for inclusion:
- Ease of use and setup for nontechnical users with functional options for developers and analysts
- Robust marketing attribution, forecasting and predictive analytics capabilities
- Extensibility through ecosystem of third-party integration apps
- Triggered workflows and automated actions to turn intelligence into optimization actions
- Security, authentication tools, role-based access, data governance and lineage tracking
- Anywhere accessibility across desktop and mobile
- AI and ML to assist with data ingestion, analysis and decision intelligence
- Product vision and roadmap
“Successful marketing teams harness the power of data to optimize their initiatives, and make quick, informed decisions that can improve impact and ROI,” said Wendy Steinle, chief marketing officer at Domo. “We’re thrilled to once again be featured as an innovator in marketing analytics in this Constellation ShortList, as we continue to help customers achieve a complete view of their marketing data and make informed decisions that multiply their impact on company goals.”
SOURCE: Businesswire