Emplifi, a leading unified customer engagement platform, announced its Fall ‘23 product innovations for the holiday season and in advance of brands assessing commerce technology for the upcoming year. Enhancements include influencer marketing power workflows, advancements in user generated content, and ratings and reviews for social proof that enable brands to connect with, convert, and care for the modern consumer across digital and social channels.
We continue to take bold strides to unify marketing, commerce, and care,” said Emplifi CTO Todd McCaslin. “We are excited to unveil our groundbreaking influencer power workflows and analytics, backed by Emplifi’s vast database of 35 million influencers. It’s more than just offering tools – it is about reshaping the way brands connect with the modern consumer in this dynamic digital landscape.”
End-to-end influencer workflows
Emplifi Influencers is a marketing platform that provides control and insights over influencer marketing campaigns, from the discovery stage to performance analysis. Recent new features include:
- Leveraging Emplifi’s GDPR-compliant database of 35 million influencers to build brand awareness and reach the right audience. The CRM database for influencers helps to establish and maintain lasting relationships and value-driven partnerships.
- AI-powered influencer analysis to scale campaigns, better enabling brands to understand individual influencer performance.
- Integrated campaign management with influencer ranking, internal notes, and custom validation stages for faster approvals.
- Powerful reporting to measure engagement, clicks, and direct sales at every stage, as well as calculating ROI to double down on effective campaigns.
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Unified and enterprise-grade UGC features
Robust user-generated content for commerce has long boasted more sources to increase engagement, drive eCommerce and allow brands to connect with greater authenticity.
“Creators are the new ‘publishers’ in your media plan,” said Kelsey Chickering, Forrester Senior Analyst. “Creator marketing is a discipline that requires a centralized strategy that connects with other owned, earned, and paid channels.”
“The creator economy is more important than ever for brands trying to stand out in a competitive marketplace, scale operations, and improve time-to-value,” adds McCaslin. “Emplifi’s tools help brands increase authenticity by leveraging the voice of their consumers. Our clients have seen a 4x increase in UGC engagement and a 19% increase in conversions. It’s about genuine connections, amplified engagement, and tapping into a vast library of brand-ready user-generated content.”
Social Care expands advanced case routing is a game-changer for agents
Emplifi Care helps brands address customer concerns on Facebook, Instagram, LinkedIn, TikTok, and X (formerly known as Twitter). New product features improve agent efficiency and boost customer experience, including:
- Real-time notifications to keep agents and supervisors informed of impending SLA breaches, promoting proactive action and accountability.
- Streamlined permissioning and adaptive case assignments to leverage each team’s unique skills, workloads, and availability to enhance overall performance.
- Advanced automation and intelligent case routing that trigger multiple actions with a single click, or field updates to eliminate repetitive tasks.
- Agile sentiment adjustments based on case outcomes for more accurate customer support analysis.
SOURCE: Businesswire