HUMAN Security, Inc., a leader in cybersecurity dedicated to protecting businesses from bot attacks and digital fraud, has announced its collaboration with Opera Ads. This partnership will integrate HUMAN’s pre-bid detection and mitigation technology into Opera Ads, reinforcing the security and integrity of traffic within the Connected TV (CTV) marketplace. By adopting this solution, Opera Ads aims to safeguard its extensive omnichannel advertising platform, which spans over 35 industries, including e-commerce and gaming, while ensuring fraud prevention across its inventory.
The rise of CTV offers a significant opportunity for brands and streaming services to connect with an estimated 238.3 million U.S. consumers by 2025. However, this growth also necessitates a secure advertising ecosystem where brands must collaborate to detect and eliminate fraud swiftly.
“Opera Ads manages a diverse portfolio of inventory supported by stringent monitoring and verification,” said Marcio de Barros, Vice President of Adtech at Opera Ads. “With over 400 billion daily requests and the rapid expansion of the CTV market, our partnership with HUMAN will be vital in protecting users’ online experiences and preserving the integrity of the advertising ecosystem.”
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HUMAN’s fraud analytics and pre-bid detection services, specifically targeting the rapidly growing CTV market, will help mitigate the unique challenges of CTV, such as limited device measurement and heavy reliance on server communication. HUMAN’s Ad Fraud Defense solution, with over 12 years of experience combating digital ad threats, provides highly accurate protection against bot attacks. With global visibility into over 20 trillion interactions per week, HUMAN is well-positioned to stop CTV-related fraud.
“HUMAN Security is committed to making the internet safer and more trustworthy at every level, including within the advertising supply chain,” said Rick Holtman, VP of Sales, Media Security at HUMAN. “We are excited to partner with Opera Ads in their mission to protect high-quality inventory from fraudulent and malicious traffic.”