Integral Ad Science, a global leader in media measurement and optimization, has announced an expanded partnership with Reddit, strengthening third-party measurement capabilities for advertisers on the platform. Through IAS’s Total Media Quality for Reddit, advertisers now gain enhanced Viewability and Invalid Traffic (IVT) Measurement, helping ensure their media investments reach real audiences across Reddit’s diverse network of more than 100,000 interest-based communities.
With this expanded partnership, brands can confidently scale their campaigns on Reddit, leveraging trusted, third-party metrics to maximize campaign effectiveness and optimize ad placement.
“IAS’s Total Media Quality for Reddit provides advertisers with third-party campaign insights backed by trusted and transparent metrics to help brands safeguard and scale across Reddit’s unique communities and conversations,” said Lisa Utzschneider, CEO of IAS. “Reddit continues to provide advertisers with a platform to reach highly engaged communities, and we are excited to expand our solutions to give Reddit advertisers actionable data to better inform media buys on the platform.”
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Key Benefits of IAS’s Total Media Quality for Reddit
- Greater Transparency – Advertisers can validate their content adjacency with trusted third-party analysis aligned to industry standards, ensuring their campaigns engage real users while maximizing ad spend.
- Comprehensive Reporting – With IAS Signal, advertisers gain access to Viewability, Invalid Traffic (IVT), and Brand Safety & Suitability Measurement, all within a centralized reporting platform. Content-level insights empower advertisers to stay informed and take proactive action.
- Advanced AI-Powered Technology – IAS’s Multimedia Technology uses frame-by-frame analysis to classify content at scale, combining image, audio, and text signals for accurate ad placement and risk mitigation.
- Global Coverage – Advertisers can measure web and in-app, video, and display campaigns across Reddit’s Feed, Conversation, and Takeover placements, ensuring broad and effective reach.
“As Reddit’s advertising business continues to grow, this expanded partnership with IAS reinforces our commitment to providing advertisers with third-party reporting and deeper insight into their presence on the platform,” said Jim Squires, EVP of Business Marketing and Growth at Reddit. “IAS’s Total Media Quality for Reddit is an added layer of information that gives brands even greater clarity and confidence in the value of being part of conversations that matter to their business.”
Strengthening Brand Safety and Suitability on Reddit
This announcement builds on the January 2025 launch of IAS’s Brand Safety and Suitability Measurement for Reddit, which complements Reddit’s existing brand safety investments. These include a combination of human moderation, AI-driven tools, content detection technologies, and customizable Brand Suitability controls. Additionally, IAS’s AI-driven Multimedia Technology is integrated into Reddit’s Limited Inventory filter, further enhancing content classification and brand safety across the platform.
With this expanded partnership, IAS and Reddit continue to empower advertisers with cutting-edge measurement solutions, ensuring greater transparency, brand safety, and campaign effectiveness in the evolving digital advertising landscape.