Inuvo, Inc, a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, announced the release of the Audience Discovery Portal 2.0, the latest version of a first-of-its-kind intelligence, capable of instantly generating marketing audience insights powered by its proprietary language model, IntentKey®. The updated portal allows users to explore multiple audiences simultaneously, introduces consumer sentiment associated with an audience, shows the engagement of audiences across geographies, and captures the historical trends of each audience.
Portal 2.0 provides a user-friendly interface to access AI-powered audience insights. Key features include:
- Instantly generated audience models based on any combination of concepts associated with that audience
- Shareable reports and visualizations providing transparency (e.g. sentiment, AI-determined demographics, geographical interest) into modeled audiences
- Monthly, weekly, and just-in-time audience trending information
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“The Audience Discovery Portal 2.0 puts the power of AI into the hands of marketers, allowing them to instantly gain understanding and insights associated with their potential customers,” said Richard Howe, CEO of Inuvo. “This represents our commitment to the market shift away from legacy tracking methods. Our approach aligns with consumer and brand expectations related to privacy while outperforming traditional targeting methods.”
Portal 2.0 enables users to combine up to five concepts into an instantly generated and shareable audience model. For example, marketers in the auto industry can now instantly create an audience around a series of concepts like “electric car,” “SUV,” “synthetic fuel,” or “hybrid electric vehicle.” The resulting model, and the insights generated by that model, are based on why consumers are interested in these auto concepts, not based on who they are.
The patented IntentKey artificial intelligence built into Audience Discovery Portal 2.0 can rapidly analyze billions of online data points to identify nuanced consumer intent signals. Inuvo customers power their advertising campaigns by actioning these AI-generated insights. Inuvo’s AI provides an advantage over competitors still using the same identity and consumer-oriented technologies and data.
SOURCE: GlobeNewswire