LatentView, a global digital analytics consulting and solutions firm, announced the addition of Jai Kibe to its advisory council. Prior to his tenure as Senior Vice President and CMO at SC Johnson, Kibe led marketing strategy at Coca-Cola for more than 23 years holding a variety of leadership positions. Before leaving the CPG giant, he served as the Vice President of Marketing for North America.
The mission of LatentView’s advisory council is to bring together the brightest minds across industries to provide LatentView and its clients with guidance and insights that fuel growth and secure business outcomes. Council members work directly with LatentView executives to forecast trends, address challenges, and bridge relationships between the organization and its primary stakeholders.
“Businesses today are grasping the importance of connecting consumers to a brand rather than individual products,” said Rajan Sethuraman, LatentView CEO. “Jai’s work with Coca-Cola has given him a customer-centric approach to marketing as well as a deep understanding of consumer behavior and market trends and he is joining the advisory board as a trusted thought partner.”
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Kibe has been a marketing leader for the majority of his career. He has rapidly progressed through roles in brand management, sales management, and strategy with the Coca-Cola Company. As Vice President, Marketing, for the flagship Coca-Cola business in North America, he revitalized the brand’s growing revenue at a 5% compound annual growth rate through a combination of consumer and occasion segmentation, messaging, channel partnerships, pricing, and product innovation.
“The reality is that the consumer is changing,” said Kibe. “They are demanding proactive personalization. In my two decades at Coca-Cola, I watched the consumer change many times and pivoted a global brand in response an experience that will serve me well at LatentView.”
SOURCE : PRWeb