November 18, 2024 – LiveRamp has enhanced its data collaboration platform by expanding Quick Start Insights to include Media Intelligence across a network of premium publishers. Leveraging its partnership with Habu, LiveRamp’s Clean Room now provides clients with faster access to media performance metrics such as audience overlaps, optimal frequency, and last-touch attribution. These insights simplify collaboration between advertisers and publishers, streamlining media planning and buying strategies while accelerating the time-to-value of clean room partnerships.
Simplifying Clean Room Collaborations
Traditional clean room collaborations are often slowed by lengthy negotiations and resource-intensive technical requirements. LiveRamp’s Quick Start Insights resolve these challenges with simplified terms and easy-to-use tools, reducing dependency on custom code or data science expertise. As clients grow more sophisticated in clean room operations, they can customize insights to align with specific business objectives, building a foundation for advanced collaboration.
Media Intelligence Across Premium Publishers
At launch, 12 premium publishers—including DIRECTV Advertising, LG Ad Solutions, News Corp, Roku, SiriusXM Media, Snap Inc., and Spectrum Reach—are offering LiveRamp’s standardized Media Intelligence insights. This enables brands to access scalable campaign and audience data, transforming how they collaborate within clean rooms.
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Benefits for Publishers and Brands
For Publishers:
- Simplified Integration: Reduce operational hurdles with easy-to-implement standardized queries.
- Increased Revenue Potential: Monetize data assets faster while offering advertisers actionable insights.
- Flexibility with Control: Deliver flexible analyses while maintaining strict data security and standards.
For Brands:
- Accelerated Partnerships: Reduce activation time and paperwork across TV, social, and publisher platforms.
- Harmonized Reporting: Access consistent, reliable campaign metrics across multiple partners.
- Enhanced Marketing Outcomes: Optimize reach, manage ad frequency, and maximize return on marketing investment through precise attribution.
One major consumer packaged goods (CPG) brand achieved 4x faster campaign optimization by leveraging LiveRamp’s ready-to-use insights.
Driving Business Growth with Data Collaboration
“LiveRamp has made it easier than ever for the ecosystem to implement and scale clean room partnerships,” said Kimberly Bloomston, Chief Product Officer at LiveRamp. “Data collaboration is a critical driver of growth, and it shouldn’t be hindered by complex processes or technical barriers. By continuing to invest in our collaboration network, we aim to deliver even greater value to our clients.”
Future Expansion Plans
LiveRamp plans to extend these Quick Start Insights to new client categories, including retail, as it evolves its data collaboration tools. This expansion aims to further democratize access to advanced analytics, empowering more businesses to unlock growth through seamless collaboration.
With these advancements, LiveRamp is setting a new standard for clean room efficiency, empowering both publishers and advertisers to achieve faster, smarter, and more impactful collaboration.