Zappi, the leading agile market research platform for on-demand consumer insights, announced key changes to its global leadership team, appointing Nataly Kelly as Chief Marketing Officer
The appointment follows a year of record revenues for Zappi in 2023, powered by the launch of its consumer-centric ad development system, Amplify 2.0, and new AI-enabled innovation across its platform. Global brands like PepsiCo, SoFi, and McDonald’s used Zappi to optimize over 26,000 ideas with feedback from over four million consumers on its connected advertising and innovation suites. The extension of Zappi’s leadership team will support the global expansion of its research platform and democratize access to consumer insights for every brand.
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“We are deeply committed to revolutionizing the market research industry through AI-enabled technology that enhances processes and ensures our world-class customers are equipped to glean valuable insights from each new data point,” said Steve Phillips, CEO and co-founder of Zappi. “We’re aligning our business with the global needs of our customers. I cannot be more thrilled to welcome these inspiring leaders to Zappi who believe in our mission and bring the expertise to help scale our vision of digitizing consumer insights for every business across the globe.”
Kelly joins Zappi as its chief marketing officer, bringing over 20 years of experience in building brands and driving growth for technology companies, which she’ll use to help scale the Zappi brand. A celebrated expert in international marketing, Kelly was a driving force behind HubSpot’s international expansion, overseeing remote teams in South America, Europe, and Asia and driving growth across several markets. She is a longtime contributor to Harvard Business Review and the author of three books on how to gain a competitive advantage through international marketing. Based in Boston, Kelly also brings extensive market research experience, having served as Chief Research Officer for CSA Research.
“Zappi is an intrepid brand in market research with an exciting vision for the future of insights,” said Kelly. “It’s exciting to see how Zappi’s technology is enabling best-in-class brands to grow their business and reach more consumers, both locally and globally. More than a platform, Zappi provides marketers with systematized learning to see beyond one-off projects to learn and truly understand today’s demanding consumers. I’m thrilled to work with the team to help Zappi customers transform their insights for the better.”
SOURCE: PRWeb