Leading customer experience (CX) intelligence platform DISQO announced the launch of Outcomes Lift, the industry’s first product measuring the full incremental impact of cross-platform advertising campaigns on marketing funnel outcomes. Outcomes Lift provides advertisers with increased visibility into the entire customer experience journey, everything from search to e-commerce transactions, formerly obscured by limited access and deprecated methodologies.
DISQO today announced the launch of Outcomes Lift measuring the impact of cross-platform ad campaigns on outcomes.
As the industry faces the mitigation and eventual loss of identifiers like cookies and mobile IDs, Outcomes Lift arms marketers with insight into critical funnel behaviors occurring post-ad exposure, including search, site visitation, and e-commerce activities. Independent, objective and fully-consented, Outcomes Lift measures all digital platforms, including CTV, OLV, display, mobile, e-commerce sites, and siloed, hard-to-measure social sites.
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DISQO Outcomes Lift is seeing hyper growth with brands, agencies and publishers, including blue-chip clients like Adidas, APCO, CROSSMEDIA. Havas Media Group, Haworth Marketing + Media, GoodRX, MediaCom, Nestlé Purina, Teads, and Vevo.
“Knowing that media channels are not just lifting brand equity measures but also getting people down the funnel with our brands has been really important for us and a really rich way to look at campaign performance beyond just the historical brand lift,” said Emily Weishaupt, Communications Insights Manager, Nestlé Purina.