FIRST, a leading global brand experience agency spanning twelve countries, announced the appointment of Jeff Farnath to the Board of Directors of its parent company, FIRST Protocol Group Limited, in the capacity of a Non-Executive Director. Farnath, a frontrunner in digital media transformation, will lend his decades of experience to the continued growth and success of the agency. Upon joining the Board, Farnath will become a member of the Audit Committee, providing critical oversight of the financial reporting process, selection of the independent auditor, and reviewing and monitoring the audit process and internal controls.
Farnath is a senior-level finance executive with over 30 years of leadership experience in both traditional and digital media businesses. He is a leader in both large multinational media companies as well as small entrepreneurial start-ups, including non-profit organizations.
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Peter Godfrey, Chairman, said of the appointment: “The Board and I are delighted to welcome Jeff to FIRST. He is a respected leader with a proven track record of helping media businesses grow. His wealth of experience and insight will prove invaluable to the company as we continue to grow at pace.”
Most recently, Jeff was Chief Financial Officer at Silvergate Media based in London. Prior to this, he was CFO at Thrillist Media Group (Group Nine) and Classic Media, which owned the world’s largest privately-owned kids’ and family entertainment property catalogue.
“I’m honored to be appointed to the board at FIRST,” said Jeff Farnath. “I’m eager to join such a talented group of leaders at a time of exceptional growth. I look forward to building on the excellent work that’s already begun at a company poised for continued success.”