Force Management, the leader in sales effectiveness, recently launched Revenue Builders, a podcast that digs deep into the stories and lessons of successful B2B revenue leaders to help listeners build their own path to success.
“One of our goals with Revenue Builders is to take the mystery out of how companies work”
The weekly show, hosted by five-time CRO John McMahon, author of “The Qualified Sales Leader,” and Force Management co-founder John Kaplan, goes behind the scenes with the people who have been there, done that and seen the results. Each conversation features a mix of engaging stories and tangible takeaways as McMahon and Kaplan take listeners inside the minds of leaders to provide insight on how they got to where they are today, and what drives them to succeed.
Revenue Builders will share lessons learned from experts in company disciplines like, Sales, Finance, Product, Engineering, Customer Success and Executive Leadership. Listeners will gain valuable information and best practices that are transferable to building and scaling high-performing go-to-market organizations.
The podcast doesn’t just feature B2B revenue leaders. Kaplan and McMahon will also talk to leaders with inspirational stories, like veteran Anthony Anderson, who walked from Wisconsin to California to help heal from his combat experience, and Football Coach JD Brookhart (University of Akron, Denver Broncos), who worked in sales before a successful coaching career. By sharing these stories, McMahon and Kaplan plan to highlight the characteristics of great leadership no matter the environment.
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“Building a strong sales team and building revenue for your business takes strong leadership,” Kaplan said. “Our goal with this podcast is to bring together various industry-leading minds to help listeners develop a perspective on how to transform their organization and meet business objectives. At the same time, you often find leadership skills transcend typical business environments. Over the years, John and I have been fortunate to work with some of the most successful sales leaders in the business. Hearing how they navigate challenges and find success will benefit any person trying to lead a successful organization.