In Q2 2024, impact.com welcomed hundreds of new clients, delivered new innovations and product enhancements, and was again recognised by leading award programs for the excellence of its partnership management platform.
impact.com, the world’s leading partnership management platform, announced today continued strong performance in Q2 2024 driven by the company’s client expansion and new product enhancements, including impact.com/advocate, a fully customisable customer referral solution, further cementing its position as the global standard platform for partnership management. impact.com empowers businesses to manage all types of partnerships — traditional affiliates, influencers, publishers, other businesses, and now customer referral marketing — in one, unified platform. During the quarter, impact.com welcomed more than 600 brands and partners to its total client roster, including leading brands The White Company, Wolf & Badger, French bee, Kühl, and Glance.
At a time when consumers are increasingly weary of and mistrust traditional advertising, more brands are looking to form authentic partnerships with the affiliates, influencers, creators, and customer advocates they increasingly turn to for product advice and recommendations.
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“Today’s modern consumer craves authentic recommendations from real people they trust before making a purchase. While at the same time, the simple fact is that acquiring new customers has become increasingly challenging and costly. This means it’s crucial for brands to get creative with their marketing, ” said impact.com CEO David A. Yovanno. “impact.com’s continued growth is proof that brands are buying into this trend and leveraging our platform to unlock the full potential of partnerships, which is essential for reaching new and highly valued audiences in today’s fast-paced market.”
/advocate empowers brands to turn customers into advocates and foster trust with new audiences. Brands can now build flexible, fully automated referral marketing programs that are straightforward to manage and easy for their customers to use. The platform streamlines customer referral marketing, known for its ability to drive customer advocacy, community, and attract new customers entering the discovery phase. The announcement comes at a time when research also reveals that 86% of consumers say recommendations and reviews are important in their purchase decisions, while only 2% consider traditional ads influential in their buying choices.
impact.com also announced it will power the new creator platform launched with livestream video shopping and storytelling platform, HSN, HSNfluencer. HSN can now recruit, engage, manage, and analyse its creator partners through a fully customised experience, in one place for optimisation and scale. The technology allows HSN to streamline direct relationships with creators and influencers to build its own network with more visibility. Within the platform, influencers and content creators can collaborate with HSN and use carefully curated product collections to inspire their next content story and generate affiliate product links for their posts. Creators from any background can access the right resources, tools, and support to gain consumer momentum. HSN will also leverage on-air personalities as creators within the platform, who will have their own storefronts, allowing customers to interact with their favorite HSN personalities and shop their curated collections
About impact.com
impact.com is the world’s leading partnership management platform, enabling businesses to easily create, manage, and optimize all types of partnerships to effectively acquire customers. impact.com offers a unified platform that connects brands, publishers, and communities with award-winning products including Performance, for affiliate marketing, Creator, for influencer marketing, and Advocate, a customer referral solution. Customers increasingly trust third-party validation and seek recommendations from trusted sources before making a purchase. impact.com helps brands partner with affiliates, creators, content publishers, customer advocates, other businesses and more, who meet these consumers where they are with authentic commerce content, reviews and recommendations. impact.com supports over 225,000 active and productive partnerships for more than 4,000 of the world’s leading brands including TUI, Uber, Shopify, Lenovo, L’Oreal, Skyscanner and Levi’s. Learn more at www.impact.com.