Integrate, the leader in B2B Precision Demand Marketing (PDM), announced it has won gold for B2B Marketing’s Martech Vendor of the Year. The Martech Vendor of the Year category awards the martech vendors with solutions that enable B2B marketing activity.
B2B buyers have changed. IDC has found that B2B buyers are digital first, digital always. They’re charting their own paths to purchase with all-digital, sales-free, self-serve journeys. What’s more, they are doing so across multiple channels. In fact, McKinsey reports that B2B decision makers are using more channels than ever before to interact with suppliers, doubling from 5 channels in 2016 to 10 channels in 2021.
Also Read: Lightspeed Brings Innovative Payments Technology to the Golf Industry
“We are honoured to be named Martech Vendor of the Year, which reflects our commitment to supporting our customers with a buyer-driven, omnichannel and flexible Precision Demand Marketing approach,” said Jeremy Bloom, co-founder and CEO of Integrate. “In today’s unpredictable world, Integrate is one of the only vendors in the martech space that understands the buyer-driven shifts in the market, and we have invested in building the tools, technology and framework for B2B marketers to remain competitive in today’s world and into the future.”
This award celebrates the martech vendor that has demonstrated exceptional and differentiated recent marketing activity, new product launches, product enhancements, events and conferences (both proprietary or third party), corporate social responsibility programmes, thought leadership activities, customer engagement activities, channel programmes, and other programmes.
Integrate’s Demand Acceleration Platform is the only cross-channel solution out there with the ability to activate marketing campaigns on content syndication, digital ads, webinars and in-person events, and social. Integrate empowers B2B marketers to launch cross-channel buyer experiences, ensure data integrity, measure the impact of their programmes, and inform the next best investments. The Demand Acceleration Platform provides marketers with the flexibility and adaptability to quickly react to shifting buyer’s needs, invest where needed, and orchestrate connected buying experiences with less budget waste.
In the past 12 months, Integrate has helped its customers process over 21 million marketable and compliant leads globally, which amounts to $845 million in collective pipeline. The company has also saved its customers 980,000 hours spent on pursuing bad leads, rejected nearly 6 million unmarketable leads, and saved customers $28 million with its governance engine.