Integrate, the leader in B2B Precision Demand Marketing (PDM), announced at B2B Marketing Exchange (B2BMX) new dashboards for greater visibility into account insights and campaign success. These new features are included within the Integrate Demand Acceleration Platform and enables marketers and revenue teams to better understand their lead performance and track how they are pacing in terms of budget spend, total budget and remaining budget across channels, so they can optimize and prioritize their marketing efforts.
In a recent Forrester podcast on “How A Sharper Customer Focus Will Fuel B2B Growth In 2023,” VP and Principal Analyst, Ross Graber stated, “Organizations have not been nearly as focused on measuring customer health as they should have…Organizations will also need to decide which relationships get the most attention and prioritize those customers who are most likely to continue buying.”
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The new insights dashboards provide marketers with a comprehensive view of cross-channel campaign performance. This includes accounts they are targeting, delivered leads, disposition status breakdown of rejected leads, integration success, and other metrics that allow marketers to thoroughly understand why certain leads were rejected. Additionally, marketers can see a breakdown of their rejected leads to understand the frequency of certain rejection disposition through time as well as see their repaired leads.
“In today’s economy, it’s imperative that B2B marketers adopt a customer-focused view in everything that they do, and that begins with measurement,” said Aaron Mahimainathan, Chief Product Officer at Integrate. “With these new insights dashboards, we’re enabling B2B marketers to gain a better understanding of who their target audiences are, what’s important to them, and how best to reach them with personalized value-add content.”
Users can access these new features within the “Insights” tab in the Demand Acceleration Platform and can filter the information by campaign source, date, name, and other options as needed to focus their view. These new insights dashboard features follow the recent launch of Account Profiles, which allow for an easy at-a-glance view into target list reach and engagement, giving marketers greater visibility in cross-channel marketing performance.
SOURCE: PRWeb