Intuit Inc, the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, announced the launch of Intuit Assist for QuickBooks, a generative AI (GenAI)-powered financial assistant that transforms how businesses run and grow their business.
Available to QuickBooks Online customers in the U.S, Intuit Assist is delivering seamless, connected ‘done-for-you’ experiences, enabled by AI with access to AI-powered human experts. Intuit’s AI-driven expert platform is embedded in the company’s products, including QuickBooks, TurboTax, Credit Karma, and Mailchimp.
Intuit Assist is bringing these experiences to life by delivering personalized, intelligent recommendations and streamlined tools to help small and mid-market businesses generate estimates, invoices, bills, and payment reminders at the click of a button. These accounting transactions are done for them, all without the need to manually enter data or do the work. These features, coupled with powerful and actionable insights, allow business owners to stay in control while reducing the amount of work needed to get paid and convert prospects, giving them the confidence to make smart financial decisions to grow their business, all on one platform.
“With Intuit Assist, customers can leverage connected tools and services to manage and keep a business growing. It’s a game changer that empowers business owners to work like they have a larger team behind them, with a holistic view of their business,” said Dave Talach, Senior Vice President, Product, Intuit QuickBooks. “These AI-powered automations, coupled with our trusted experts and key solutions across Intuit’s platform, provide done-for-you experiences that will help customers grow their business while dramatically reducing manual work.”
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Most small businesses spend time manually entering data, creating estimates and invoices, and paying bills, often lacking a connected solution that can do it all in one place. On average, businesses use 10 different digital solutions to manage their operations, and because they aren’t connected, business owners waste time transferring data from one app to another, without a simple way to see a holistic view of their business on a single platform. Intuit Assist helps tackle these challenges, providing a connected, intuitive solution that gives them a clear, up-to-date picture of their finances. Intuit Assist allows customers to delegate daily administrative tasks like creating invoices and estimates and auto-matching expenses, freeing up time to focus on other tasks like driving growth. Intuit Assist also helps accomplish one of the most important goals for growing businesses — getting paid faster — with AI-generated invoice reminders for overdue invoices helping businesses get paid 45% faster, an average of 5 days sooner.1
Kim Cross, owner of Zhi Bath & Body and an Intuit Assist for QuickBooks beta customer, says Intuit Assist is saving her valuable time so she can focus on her core mission. “I got into business because I wanted to help people with sensitive skin get access to the products that would help them love their skin naturally. But I found that I was spending the majority of my time doing manual, administrative tasks that didn’t allow me to do what I got in business to do — help people, develop new products, and find new ways to grow,” she said. “When I started using QuickBooks Online, I loved how it automatically generated reports for me and helped me track my goals and growth, but the addition of Intuit Assist has truly made an impact on the time and effort I have to spend completing manual tasks like creating estimates and invoices. I have a note-taking process I do to help with customer invoicing in QuickBooks, but now that workflow is significantly more streamlined thanks to Intuit Assist. Just last week, I was able to take a photo of notes from a meeting with a potential client, which Intuit Assist then translated into an estimate that I reviewed quickly and sent off for approval. It was so easy and with a click of a button, I was able to translate that estimate into a sale.”
SOURCE: Intuit