Jifflenow, a leading B2B meeting scheduling platform, announced a partnership with Cvent to streamline booking in-person meetings at trade shows and corporate events for mutual customers. Through this partnership, customers can leverage Cvent’s robust event marketing and management solutions while simultaneously tapping into Jifflenow’s powerful automated scheduling, managing, and reporting for face-to-face meetings with customers and prospects. The partnership also enhances integration between the two products for improved data sharing, helping improve the attendee experience and deepen marketers’ visibility into key events and meeting engagement metrics. Jifflenow was also one of the launch partners of the Cvent App Marketplace.
“In this new environment, organizations are managing a more complex Total Event Program, and they’re looking for deeper integrations between their technology solutions to gain a better understanding of attendee engagement across all their events – whether in-person, virtual, or hybrid”
“In this new environment, organizations are managing a more complex Total Event Program, and they’re looking for deeper integrations between their technology solutions to gain a better understanding of attendee engagement across all their events – whether in-person, virtual, or hybrid,” said Cvent Senior Vice President of Sales & Partnerships, Anil Punyapu. “This partnership and enhanced integration will enable our mutual customers to leverage their event engagement data to drive higher lead conversion and, ultimately, enable event marketers to drive greater value across their entire event program.”
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Hari Shetty, Jifflenow Founder & CEO, added: “Many global enterprises trust Jifflenow’s powerful B2B meeting scheduling platform. Through this joint partnership, our mutual customers benefit from the unique functionality of our respective technology platforms while helping enterprises increase ROI and optimize their event processes through more productive event teams, a more engaging attendee experience, and superior post-event performance analysis and reporting.”
Jifflenow and Cvent platforms will directly align to streamline event management and event meeting scheduling workflows, providing a more seamless user experience. Through this integration, organizations will drive greater business growth through enhanced scheduling between customers, sales teams, experts, and executives attending events. Additional benefits of the integration between Cvent and Jifflenow include:
Syncing Cvent Registration Data to Jifflenow to Enhance Attendee Engagement
- Allows meeting schedulers to see who has registered for the event in real-time
- Ensure emails and contact info match between registration and meeting invitations
- Supports the business rule that only registered attendees can be invited to meetings
Syncing Jifflenow Meetings Data to the Cvent Platform
- Cvent Attendee Hub becomes the one source of truth for attendee calendars
- Jifflenow meetings can be visible on the event’s Attendee Hub Event App
- Attendees can see if the sessions they signed up for conflict with meetings scheduled using Jifflenow
SOURCE: Businesswire