JumpCrew, the leading B2B growth partner for companies like Airbnb, Zillow, Experian, and X, announced that its Growth as a Service (GaaS) capabilities have driven millions in new revenue and pipeline through customer acquisition at a time when tech companies have reduced marketing and product spending amidst inflation and overhiring from the pandemic. JumpCrew has positioned itself to drive new business, expansion, and retention strategies for new and existing customers while understanding that growing a B2B business is complicated and that no two strategies should be the same. JumpCrew’s deployment of GaaS has mitigated risk for companies of all sizes, and increased profits during leaner periods.
Layoffs and cuts in the tech industry are not slowing down. According to Layoffs.fyi, the number of layoffs announced by the tech industry so far this year is approaching 100k. That’s compared to 191K in 2023, and 93K in 2022, which is the highest since the dot-com bubble more than a few decades ago. More tech employees were laid off in 2022 than in 2020 and 2021 combined. Because of this, tech giants and household names are turning to JumpCrew’s GaaS product to spearhead revenue growth by supporting sales teams, as well as increase customer LTV.
Tech companies like X, who is a client of JumpCrew, have identified the value of consolidating their sales, marketing, and operations with one partner to simultaneously run lean while maximizing potential upside. JumpCrew has solidified its role in the lead-gen market to alleviate a longstanding conflict where tech companies cut sales and marketing departments, which ends up backfiring and can put even more pressure on margins with sales cycles growing longer. JumpCrew’s GaaS model includes sales teams, but with the understanding that those teams cannot operate alone to drive and sustain revenue growth.
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The Power of Growth as a Service
Companies like X (formerly Twitter), Nextdoor, Experian, Airbnb, Zillow, and Alibaba unify their customer acquisition resource allocation under a singular partner, JumpCrew, where the combination of existing infrastructure, experiential expertise, technology, and speed enable them to test new products, pilot verticals, expand territories, or scale what’s working without the risk and cost of doing it themselves.
GaaS starts during the exploratory process, before JumpCrew is ever in a formal engagement, to build a bespoke growth plan inclusive of sales strategy, marketing support, and operational backbone. JumpCrew then develops a conceptual plan of attack founded in the market opportunity, maturity of the business, assessing available resources, competitive landscape, and connecting the dots with experiences and learnings collected from launching over 500 accounts. GaaS ensures that sales, marketing, and operations functions are horizontalized, architected, measured, and iterated to eliminate points of failure and accelerate your ability to produce results
- GaaS Case study for Experian – 119% achieved of $2.4 million goal and $2.9 million in new revenue. JumpCrew reached this goal by focusing on a high volume of daily activities, increasing the pricing floor and average order value by more than 5%
- GaaS Case study for Feathr – 500% increase in qualified sales pipeline for Feathr, a marketing platform for non-profit organizations. $4.35 million profit, $367,550 closed-won revenue in Q1 of 2023, and 500% pipeline growth.
- GaaS Case study for American Cancer Society – Drove 4,891 net new leads and $550,300 in fundraising commitments through a combination of digital marketing channels and outbound sales, adding 198 new ambassadors in the process.
“Siloing sales and marketing leads to competing KPIs, lumpy pipeline, and ultimately forced attrition when revenue targets are consistently missed as a result. 80% of companies still operate with this model and are getting left behind. GaaS levels the playing field, pointing revenue drivers at the same objective, giving B2B companies a singular partner to drive new business and LTV.”
SOURCE: Jumpcrew