On September 4, 2024, Marketbridge, in partnership with its financial sponsor RTC Partners, unveiled a new marketing powerhouse by integrating five leading firms: COMM, fama PR, Intelisent, MarketBridge, and Quarry. This new consultancy offers comprehensive, end-to-end growth services, including strategy consulting, marketing and communications, data science, analytics, and technology solutions.
“We have created a dynamic new consultancy to address the strategic marketing needs of three key client types: Fortune 500 companies looking to reinvent growth, organizations in complex and regulated industries, and high-growth challenger brands aiming to boost their valuation,” said John Shomaker, CEO of Marketbridge. “I am thrilled to unite some of the brightest minds in consulting, analytics, public relations, creative, and data as we introduce Marketbridge, the premier consultancy for growth-focused leaders.”
In today’s challenging market environment, organizations are struggling to drive impactful growth and maintain profitability. Growth, marketing, and revenue leaders must enhance the performance of critical go-to-market functions to make a significant impact on the bottom line.
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LinkedIn’s Global B2B Marketing Benchmark Survey, which surveyed over 1,900 marketing leaders, reveals that 76% of CMOs feel increased pressure to demonstrate ROI more quickly than two years ago. Nearly half face heightened demands from the C-suite to prove that marketing initiatives will drive long-term revenue growth, while 84% believe they need to improve their ability to show marketing’s impact on the bottom line.
Marketbridge’s innovative model supports growth-focused organizations and their leaders by addressing key questions and delivering optimal results:
- How can I make sure my brand stands out in a competitive market?
- What’s the best way to align my sales and marketing efforts to maximize conversions?
- How can I assess what’s effective and what’s not across my marketing mix in real time?
- How can I optimize my budget and marketing spend to achieve the highest ROI?
- How do I refine my channel mix for better results?
- What strategies can I use to reach new markets and audiences?
According to Brice Chaney, Managing Director and Chief Revenue Officer of Marketbridge, “Many marketers work with separate agencies, leading to higher costs and disjointed initiatives that fail to efficiently move leads through the marketing funnel. Organizations are seeking to abandon this fragmented approach in favor of integrated sales and marketing strategies that drive growth and profitability. Marketbridge has the potential to be a game-changer for clients.”
Marketbridge employs over 260 professionals across six locations in the United States and Canada and partners with more than 150 clients worldwide, including leading companies in technology, financial services, healthcare, industrial, and consumer sectors, such as Microsoft, Guidehouse, Chevron, and Flex. Its services encompass four top-tier solution areas:
- Go-to-Market Consulting – Marketbridge’s team delivers data-driven, actionable recommendations tailored to clients’ needs.
- Marketing and Communications – Experts collaborate with clients to create audience-centric MarComm plans, compelling messaging, and engaging buyer and seller experiences. Marketbridge also partners with leading demand generation and digital marketing organizations like the Association of National Advertisers, 6sense, and DemandBase.
- Marketing Science – Marketbridge’s specialists apply rigorous, data-centric problem-solving to optimize performance and identify new growth opportunities.
- Technology Solutions – Marketbridge’s technologists assist growth leaders in building, integrating, and optimizing a bespoke martech stack tailored to their needs and growth objectives.
“Marketbridge represents a significant opportunity to help growth leaders enhance performance from strategy to execution, especially during a time of increased pressure to achieve meaningful ROI from marketing efforts,” said Bill Zengel, Senior Vice President, B2B Practice Leader at the Association of National Advertisers (ANA). “Quarry, Marketbridge, and COMM have all contributed their expertise through ANA’s peer-enabled exchanges, earning multiple ANA B2 Award wins. We are eager to see how this new integrated marketing consultancy will benefit our members and the global marketing community.”