Pathlabs, a leading Media Execution Partner (MEP) that provides end-to-end digital media execution services to agencies, welcomes Morgan Welch as Vice President of Marketing. Welch joins Pathlabs after a successful tenure as Vice President of Marketing for Simpli.fi.
Mario Schulzke, Chief Operating Officer at Pathlabs, championed this hire after a meticulous selection process. Reflecting on the appointment, Schulzke remarks,
“2023 has been a period of rapid growth for Pathlabs. As we move into 2024, we must continue to tell our story, grow the MEP category, and provide massive value to a quickly growing client roster. Out of hundreds of applicants, Morgan was our clear top choice. Her intelligence, drive, and character make her the perfect person to lead our marketing team.”
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In this new role, Welch plans to pull from her expansive professional journey and remarkable progression over nearly a decade at Simpli.fi. As Vice President of Marketing, she was pivotal in driving strategic marketing initiatives that contributed to achieving aggressive growth goals, including a recent investment from Blackstone at a $1.5 Billion valuation. Her passion for brand excellence, demand generation, and strategic leadership for B2B brands, specifically in the media industry, will bolster Pathlabs’ position in the market as a distinguished category leader.
Welch echoes the excitement for joining the company, mentioning,
“Pathlabs is an opportunity I couldn’t pass up. They are a company with a vibrant culture that puts people first, a viable offering in a complexly fragmented industry, and is only on the cusp of new beginnings. I am eager to contribute to this journey.”
Pathlabs is a Media Execution Partner (MEP) that provides end-to-end digital media execution services to agencies. Pathlabs combines the best of both worlds between in-house teams and vendors, delivering service-based solutions and handling all the planning, execution, optimization, analytics, and reporting tasks for agencies.
The company’s primary objective is to equip agencies with the right people, workflows, and technology; by doing so, they enable agency leaders to focus on scaling the business while Pathlabs handles the intricacies of their media execution.
SOURCE: PRNewswire