RainFocus, provider of the next-generation event marketing platform, announced that it has been recognized as a Leader among event technology platforms by Gartner, Inc.
The Gartner Magic Quadrant is a culmination of research in a specific market, giving a wide-angle view of the relative positions of the market’s competitors. It evaluated 13 event technology platforms available on the market that provide “native capabilities to engage and communicate with prospective attendees, registrants, and sponsors, manage logistics, deliver content, and enable attendees to engage with other participants.”
Gartner defines event technology platforms as tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. The report states that using comprehensive event technology is a necessity for marketers to effectively reach event audiences and deliver engaging experiences.
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“We’ve taken huge strides in our mission of simplifying and optimizing our clients’ event channel and unifying the customer journey,” said JR Sherman, CEO of RainFocus. “We’re closely aligned with the movements of the industry, providing the best technology, solutions, and integrations to help our clients move the needle within their businesses. We believe that’s why we’ve been named a Leader and recognized for our accomplishments and strategic partnerships. For us, it validates our commitment to our clients’ success.”
RainFocus’ key differentiator is its focus on data, including its ability to unify event data across multiple events into a global attendee profile. The platform’s strongest capability is martech integrations due to its ability to consolidate event data and improve the accessibility of it through integrations with martech to activate marketing and sales strategies.
The full Gartner Magic Quadrant for Event Technology Platforms can be accessed here.
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SOURCE: PRNewswire