TechTarget, Inc., the global leader in B2B technology purchase intent data and services, announced the winners of the 2023 North American Archer Awards, the Company’s annual awards program that recognizes customers for data-driven marketing and sales excellence. Each of this year’s winners is fueling highly successful Go-to-Market initiatives leveraging TechTarget’s real Prospect-Level IntentTM and services. Companies honored include established leaders and high growth innovators across multiple enterprise technology segments.
“The Archer Awards recognize the best of the best marketing & sales leaders from top Enterprise Tech organizations,” said Michael Cotoia, CEO, TechTarget. “This year’s group of winners have been chosen based on the exceptional outcomes they are driving for their businesses, all powered by TechTarget’s leading purchase intent data, highly qualified audiences of real B2B tech buyers and comprehensive engagement services. We are proud to partner with these intelligent and innovative companies.”
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An expert panel evaluated nominations and selected the winners based on criteria established for each category. Awards were presented in a series of virtual engagements.
2023 North American Archer Awards – Company Winners
Intent-Driven Marketing Excellence
- Dataiku
Intent-Driven Sales Excellence
- T-Mobile
Best Integrated Media Program
- Dell Technologies
Best Thought Leadership Program
- Amazon Web Services
Best Product Marketing Content Program
- SAP SuccessFactors
Best Pipeline Generation
- Cloudflare
Partner Marketing Excellence
- ServiceNow
BrightTALK Digital Team of the Year
- Cribl
TechTarget is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,000+ channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs.
SOURCE: Businesswire