Thryv Holdings, Inc, provider of the Thryv® small business platform for small- to medium-sized businesses, announced the launch of Marketing Center, a fully integrated platform that provides everything a small business needs to attract new customers and efficiently market and grow their business.
Marketing Center arms small business owners with the tools to effectively market and grow their business in an increasingly competitive marketplace. Thryv announced the upcoming launch of Marketing Center earlier this year, and after a successful beta launch, Marketing Center is now available in the U.S., with an international expansion planned for the first half of 2023.
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Marketing Center, Thryv’s debut MarTech offering, effortlessly connects the Thryv small business platform to the client’s marketing activities. This enables a business owner to understand where their customers are coming from and then to follow up with them digitally using automation. This helps the small business owner know what works and what doesn’t.
“As marketing costs continue to skyrocket, Marketing Center is leveling the playing field for small businesses,” said Thryv Chairman and CEO Joe Walsh. “Amidst inflation and economic uncertainty, small businesses will be seeking out efficiencies. They want to ensure they can make every dollar count.
“Thryv’s Marketing Center is designed to provide transparent insights on every marketing effort to inform the ROI of their activities and ensure no dollar is wasted.”
Fully Integrated, No Set-Up Required
Today, consumers use their web and mobile devices to discover new service providers, making it more difficult for small businesses to track these anonymous views and complex journeys. Thryv’s Marketing Center allows small businesses to track their website views and see data on how current customers and prospects interact with their business pages.
While some platforms may focus on landing pages, analytics and bottom of funnel conversion capabilities, and others on purchasing and optimizing advertising campaigns, Thryv’s Marketing Center platform accomplishes all of this in a single user experience.
Marketing Center fully integrates with Google, Facebook, Instagram, Bing, Yahoo Display Network, Connected TV, and Yelp to empower small business owners with the capabilities of omni-channel advertising campaigns that can be created, launched, and managed by the user from a single platform. Advertising campaigns, which are entirely optional, enable a small business owner to start, stop, increase, and decrease their budgets at any time for any reason.
Coupled with the existing Thryv website, Marketing Center adds an easy-to-use landing page builder to power all online marketing activities. Thryv’s focus on end-to-end experience, means all the tags, analytics and set-up are entirely automated for the small business.
SOURCE: Businesswire