Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, has been selected by Inc. Business Media as an Inc. Power Partner. The inaugural Inc. Power Partner Awards vetted a global pool of B2B businesses with proven track records of elevating their clients’ businesses. Out of more than 87,000 advertising firms operating today, less than 1% were included as Power Partner award winners.
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“This recognition validates our efforts to implement growth strategies that cultivate relationships for long-term client success and partnership satisfaction,” said Paul Elliott, CEO of Tiger Pistol. “Collaboration is the core tenet of our business, combining our powerful technology and our team expertise with the needs of our clients and their partner ecosystems.”
According to the Inc. Power Partner website, “This new recognition program establishes a seal of approval for the companies – from SMBs to full-scale enterprises – that other companies rely on to level up. What the Inc. 5000 does for fast-growth businesses, Inc. Power Partners will do for B2B providers – validate and thereby bring recognition and opportunity to the partners that power businesses to reach new heights.”
“As businesses focus on growing revenue through their partner channels, managing co-branded advertising at scale is a fundamental challenge,” said Sarah Cucchiara, Vice President of Partner Strategy at Tiger Pistol. “By facilitating collaboration through technology, we enable brands to extend the reach of their national messages by way of their local partners. This collaboration enables local partners to capitalize on national efforts, drive revenue, and build brand advocacy at the partner level.”
By leveraging AI and social listening technology, Inc was able to score companies on traditionally intangible traits such as commitment, reliability, trust, creativity, supportiveness, and other virtues that clients value but can rarely quantify. Inc. also conducted surveys to gather client testimonials as part of this process.