Trust Payments appoints Eleanor Sheppard as Group Head of Marketing and Communications

Trust Payments, the disruptive leader in fintech specialising in frictionless payments and value-added services for online and offline commerce merchants, is delighted to announce the appointment of Eleanor Sheppard into the newly created role of Group Head of Marketing and Communications.

Sheppard joins the company at a time of major growth and expansion following the acquisition of retail operations leader WonderLane. She will report into the Group Chief Commercial Officer Jonathan O’Connor.

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O’Connor said: “We are thrilled that Eleanor has agreed to join the Trust Payments Group at such a pivotal time. Her expertise will be a key asset to our ambitious plans for rapid growth and innovation across the Converged Commerce™ landscape. She will bring fresh perspectives and energy into our business, helping us to advance the group’s position and drive broader awareness for future prosperity.”

A highly experienced fintech marketer who has worked for the likes of Global Payments Inc, MeaWallet and Mastercard, Sheppard has extensive brand, integrated marketing and advertising expertise gained across multiple industry verticals (in-house and agency).

She will help the Trust Payments Group to drive revenue, profitability, and marketing efficiency across all its brands and take responsibility for Trust Payments’ global marketing strategy and propel the group’s ambitious growth objectives.

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AcquisitionadvertisingFintechglobal marketing strategyintegrated marketingmarketing and communicationsnewsoffline commerce merchantsTrust Payments