Global communications firm WE Communications (WE) has appointed Nichole Provatas (pictured above) as its new executive vice president, international head of integrated marketing.
This new role is an expansion from her previous role as executive vice president, APAC head of integrated marketing. Prior to that, she was the group head of digital, creative and strategy.
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As executive vice president, international head of integrated marketing, Provatas will now oversee WE’s borderless experience team (BET). BET is a globally decentralised group that provides client counsel, creative execution, strategic insights and data capabilities to clients around the world.
Before joining WE, Provatas was an account director and senior account supervisor at Edelman Sydney and Edelman New York respectively. And during her time at WE, was seconded into Adobe as its head of brand communications and advocacy, APAC and head of social media, APAC.
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SOURCE: Marketing Interactive