6sense, the leading platform for B2B organizations generating predictable revenue, announced several new groundbreaking product enhancements at its fourth annual customer conference, 6sense Breakthrough. The conference provides B2B revenue teams with an inside look at best practices to leverage AI and big data to accelerate revenue generation efficiently.
“The Proceed with Confidence focus of our 2022 Breakthrough event couldn’t be more timely. We heard from more than 50 sales and marketing speakers at this year’s event that 6sense Revenue AI is the must-have competitive edge they can’t grow without,” said Jason Zintak, 6sense CEO. “B2B companies are losing revenue opportunities and leaving money on the table. To deliver a better buying experience in today’s selling environment, it’s imperative to leverage AI along with pre-intent data, intent data, and predictive analytics to know which accounts are in market to buy your product or service, when and how to target them, and what messages to deliver to best engage.”
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Maximize Revenue Moments with 6sense® Conversational Email
6sense Conversational Email enables companies to engage in conversations with leads at scale to address missed revenue opportunities due to organizational constraints. Leaning on powerful AI models including GTP-3 combined with pre-intent data like psychographic and technographic data, intent data, and predictive analytics, 6sense Conversational Email delivers hyper-personalized, hyper-relevant emails to qualify and convert leads to sales meetings. Where companies need more help with their prospecting efforts to engage all leads, 6sense Conversational Email™ provides additional coverage on accounts as new sales opportunities are discovered.
“To scale our business, we needed an interconnected tech stack that allowed us to automate many sales and marketing tasks while also significantly advancing our capabilities. We had to invest in solutions that would give us big capabilities for a small team,” said Troy Purdue, Director of Growth Marketing at Marathon Health. “6sense Conversational Email, provided a scalable, manageable, and automated process to engage accounts in target markets across the buying journey. Since implementing our marketing strategies based on 6sense data, we have seen a 211% increase in bottom-of-the-funnel accounts and have generated $66 million in net new pipeline attributed directly to marketing activities.”