Andrea Cook, the founder of FCB/SIX and Performance Art, has joined North American CRM agency JAM CRM.
North American CRM agency JAM Direct has announced its rebrand to JAM CRM in a bid to reinforce its expertise in data, technology, creativity and AI. Spearheading this transformation is Andrea Cook, the founder of IPG agencies FCB/SIX and Performance Art, two of advertising’s global leaders in the use of creative data, who has joined as CEO for the US and Canada. Andrea announced her departure from IPG, where her final role was global innovation officer and North American business leader at McCann, three months ago.
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JAM CRM is a leading independent Customer Relationship Marketing (CRM) agency that brings together data, technology, creative, and AI expertise to help our clients realize the maximum potential from their CRM investments. Every day we create new standards of CX and 1:1 performance, advancing the industry together with our client partners across North America.
SOURCE: LBBonline