McKinsey & Company and Salesforce announced a new collaboration to accelerate the introduction of trusted generative AI for sales, marketing, commerce, and service.
This collaboration will bring together Salesforce customer relationship management (CRM) technologies, including Einstein and Data Cloud, with McKinsey’s proprietary AI and data models, assets, and capability building power. Together McKinsey and Salesforce will help companies connect relevant structured and unstructured data to improve customer buying experiences, increase sales productivity, personalize digital marketing campaigns and reduce call resolution time.
Lareina Yee, Senior Partner, McKinsey & Company said: “Generative AI is a powerful catalyst for growth. But the promise of AI needs to be backed by built-for-growth technology and the operational muscle to fully realize the potential. Building on our strong alliance, we are collaborating with Salesforce on this critical front to bring our proprietary AI assets, data models and tech build/design capabilities to help our clients turn innovation into impact– all delivered together in Salesforce workflows.”
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Clara Shih, CEO of Salesforce AI, said: “In today’s business landscape, adopting an AI-first approach rooted in trust and transparency isn’t a choice, but a necessity to succeed. Salesforce and McKinsey are coming together to empower every company with the strategies and technologies needed to fully leverage generative AI across their organization to engage with customers in personalized ways, unlock new opportunities and achieve growth.”
The era of generative AI is pushing the productivity frontier for economies and companies across all industry sectors, and especially marketing and sales. Recent McKinsey research estimates that generative AI has the potential to unlock $4.4 trillion global productivity over the next decades and has the potential to drive a 5-15 percent increase in total marketing spending and a 3-5 percent surge in sales productivity. McKinsey’s research also shows that 40 percent of enterprises plan to invest in generative AI. This collaboration will help companies realize measurable results by deploying Salesforce and McKinsey software, data assets and an implementation methodology that focuses on building generative ai solutions that work at scale.
SOURCE: GlobeNewswire