Appcues, the leading platform for product adoption and user engagement, announced the appointment of Ryan Barry as the company’s new Chief Executive Officer. Barry steps into the role with a clear mandate: to redefine how technology businesses engage customers and scale customer value in a rapidly changing market.
Barry brings a proven track record of driving customer-centric growth. Prior to joining Appcues, he successfully scaled Zappi, helping large global brands implement customer-first strategies that significantly improved marketing effectiveness. His insights on customer engagement and market-driven growth were recently featured in the best-selling book The Consumer Insights Revolution, which he co-authored with his former business partner and Zappi’s largest customer.
“I’m honored and energized to take on the role of CEO at Appcues,” said Barry. “Appcues pioneered product adoption software – and today, we have the opportunity to go even further by helping technology businesses deliver real value to their users at scale. Most companies know what great customer experience looks like – but they struggle to deliver it consistently across the customer journey. That’s the challenge Appcues is perfectly positioned to solve.”
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Barry highlighted the strong foundation built by Jackson Noel, co-founder and outgoing CEO, who is stepping back into a board of directors role.
“Jackson built a great business – with soul,” Barry added. “He’s a 10/10 man, an incredible leader, and someone I’m lucky to call a partner as he transitions to our board. We share a belief that great culture comes from giving amazing people the agency to improve customer outcomes.”
Jackson Noel expressed confidence in Barry’s ability to lead Appcues into its next phase of growth:
“I’m thrilled to welcome Ryan as the next CEO of Appcues,” said Noel. “Ryan and I share many philosophies on company culture, team building, and customer focus. He’s set an exciting vision for the future of our market and I’m eager to support him as he leads Appcues into its next chapter.”
Brad Coffey, chairman of the board, also voiced strong support for Barry’s vision and leadership:
“Ryan brings a great mix of strategic vision and operational expertise,” said Coffey. “He has a deep understanding of our space and how to scale what works – but more importantly, he brings an unmatched level of energy and drive to deliver results for our customers, employees, and shareholders. The way people discover, try, and adopt software is changing rapidly with AI and new types of consumer experiences. Ryan has a clear vision for that future, and I’m excited for him to lead Appcues into that next leg of our journey.”
SOURCE: Newswire