Today, Braze, a pioneer customer engagement platform that enables brands to Be Absolutely Engaging™, revealed the latest product innovations developed to assist marketers craft and optimizing one-to-one customized experiences at its annual customer conference, Forge 2024.
With 10+ years of persistent innovation in AI, Braze delivers a range of BrazeAI™ functionalities to enable marketers to experiment and deliver customer experiences faster and more effectively. The company’s most recent innovation, codenamed Project Catalyst, is an agent that gathers investments throughout the BrazeAI™ spectrum to allow marketers to draft and deliver the best experience for every individual consumer.
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Marketers utilizing Project Catalyst aid from Braze’s closely integrated tech stack, blending its rich data integrations, real-time stream processor, and cross-channel architecture to develop relevant experiences through a wide range of digital touchpoints.
Furthermore, marketers can integrate capabilities across Project Catalyst and Braze Canvas, a no-code journey orchestration platform, to get together handcrafted experiences with machine-crafted scale.