Bloomreach, the world’s #1 Commerce Experience Cloud, announced it launched more than 15 new product features in the third quarter of 2022, delivering continued innovation for its customers as the company revolutionizes what’s possible for e-commerce personalization. With advanced features added across the company’s Engagement, Discovery, and Content product pillars, Bloomreach now offers practitioners even more ways to drive impactful business results, fast ROI, and lasting customer loyalty.
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“Bloomreach has long believed in the power of data-driven personalization, and our products are all built upon that core belief,” said Raj De Datta, co-founder and CEO, Bloomreach. “This quarter, the teams focused on ways to grow those personalization capabilities even further — across marketing, product discovery, and content — all while making our products easier to use and more accessible for businesses and practitioners. We’re really proud of all we released for customers these past few months and are already looking with excitement to what’s ahead.”
Engagement
- Contextual Personalization in Banners and Popups : ensures marketers can build every web campaign with the customer at the center. It allows users to scale 1-to-1 A/B tests so that each customer is shown personalized offers, product recommendations, or content they are most likely to convert on, adjusting to customer activity in real-time during each site visit.
- Personalized Marketing for Salesforce Commerce Cloud: allows Salesforce Commerce Cloud users to easily connect their commerce store to Bloomreach Engagement — fast. Marketers can unify data in a single view and run powerful, data-driven campaigns in as little as two weeks.
- Custom Campaign Dashboards: empowers teams to take control of their analytics directly within the app, without depending on IT or data scientists. It provides marketers with the ability to easily create and customize their own campaign evaluation dashboards, down to individual channels, with their preferred metrics and goals.
- Real-Time Page Personalization: makes near real-time changes to a web page, mobile application, or any third-party app at the server, rather than at the time of page load, to deliver fast, flicker-free personalization. In essence, this feature builds a page for every visitor in the segment a marketer is personalizing, so the customer experience always feels fast, seamless, and tailored to their preferences.
- Plug & Play Library: allows marketers to reduce the time spent completing time consuming tasks such as creating workflows, connecting channels, and automating triggers. With a library of the highest performing campaigns, automations, and templates, marketers can work even more efficiently, putting saved time into building larger, more creative campaigns.
- Centralized Site Access: offers simple, centralized login access for businesses with multiple brands. With SSO capabilities, marketers can now log in once to manage all of their brands’ sites from a single place. Additionally, marketers can more easily leverage assets and workflows created in one brand by copying into their other brand instances.