Contentsquare, a global leader in Digital Analytics, announced its new Experience Intelligence platform, connecting for the first time four typically-siloed analytics domains — Digital Experience Analytics (DXA), Digital Experience Monitoring (DEM), Product Analytics (PA), and Voice of Customer (VoC).
The platform, which was announced as part of Contentsquare’s Summer release, is the first solution in the market to allow teams to connect previously separate data sources for a complete understanding of customers and their journeys. The company has also doubled down on AI, integrating practical AI throughout its platform to help teams work faster and smarter.
Contentsquare also announced it has added native, AI-powered VOC to its platform to enrich user behavior insights, giving teams the ability to quickly collect and validate feedback with replay sessions, quantify issues and prioritize improvements.
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“Delivering experiences that people love is hard. Siloed analytics platforms and data complexity mean companies are struggling to really understand end-to-end customer journeys,” said Lucie Buisson, Chief Product Officer at Contentsquare. “By integrating all the main analytics categories into one platform, we’re making it easier for teams to understand their customers’ experience, and act faster to delight and retain them.”
Contentsquare’s new platform solves several critical challenges for teams, who until now have not had access to the broad insights they need to solve the CX gap, and have been lacking one source of truth to understand the end-to-end customer experience, and manage acquisition, engagement, retention and Customer Lifetime Value.
“The secret sauce to conversion rate growth is total and complete customer empathy. Brands have to truly understand what the customers are doing, seeing, and where they are finding friction in the conversion process using data in order to meet them where they are,” said Jennifer Peters, Senior Manager of eCommerce at OLLY, maker of premium nutrition and wellness products. “Contentsquare helps us better understand our customers and their journeys, so we can deliver experiences and products that suit their individual interests. We’re able to bridge the gaps between different types of data, and by having them work in concert, our view of the customer can be both holistic and specific.”
SOURCE: Businesswire