Contentsquare, the global leader in digital experience analytics, kicks off the next series of its flagship CX Circle event this week virtually in North America and in-person in the United Kingdom. CX Circle is an immersive experience that brings together the industry’s best to discuss all things customer experience (CX) and highlight winning CX strategies and innovations, from AI to digital accessibility, to personalization. Attendees this year are expected to top 1,500.
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“We hope that the conversations we’re having at our CX Circle events will help advance the conversation around what it means to be truly customer-driven, and encourage businesses across industries to implement innovation and strategies that help humanize the digital experience for all, today and in the future.”
Attendees will have the opportunity to hear from 20+ digital leaders across industries including retail, financial services, B2B, travel and hospitality, and others. With a mix of workshops, panels, live Q&A and more, the event’s 10+ sessions will be centered around how businesses can harness customer understanding to elevate the CX and deliver more human digital experiences.
“With the digitalization of everyday life, the human touch has become all the more critical to delivering a memorable digital experience. Customers today expect seamless, intuitive experiences that are also human-centered and built on empathy,” said Niki Hall, CMO at Contentsquare. “We hope that the conversations we’re having at our CX Circle events will help advance the conversation around what it means to be truly customer-driven, and encourage businesses across industries to implement innovation and strategies that help humanize the digital experience for all, today and in the future.”
In-person attendees in the United Kingdom will hear from top brands including Clarins, Decathlon, Hobbycraft, Hotel Chocolat, Lovehoney, On the Beach and Sky, in the following sessions:
- The New Era of Audiencing
- Keeping it Human in a Digital World
- Back to the Future: Customer Experience in 50 years (Gary Roth, Director of Business Value Engineering at Contentsquare)
- The Customer Fan Experience: Moments, Emotions and Community
- How to Stay Sane in the Web 3.0 Hurricane
Virtual attendees in North America will have the opportunity to hear from top brands including Sur La Table, Verizon, and The Webster. Discussions will be centered around 3 talk tracks based on the human experience imperatives – Understanding, Action and Trust – and will dive into some of the following topics:
- The Human Experience Imperative (James McCormick, VP of Product Marketing at Contentsquare)
- How DXA Delivers Business Impact Across Teams
- Build a Stronger Optimization Program by Becoming a Data Detective
- Need for Speed: Core Web Vitals Workshop
- How to Build a CX that Aligns to Your Brand Promise
- Widen the Funnel with a CX-focused CRO Strategy
- Empathy, Authenticity & Engagement: Why Brands Need All 3 to Succeed
- How a Leading Dog Genetics Company Optimizes Product Pages to Drive Growth
- Accessibility Workshop: Building a Digitally Inclusive Experience
Contentsquare’s CX circle events are designed for digital professionals in Marketing, eCommerce, Product, Analytics and Operations. The digital experience analytics provider recently kicked off its CX circle season with APAC events this month in Singapore and Sydney. Following this week’s North America and United Kingdom events, the company will host CX circle in Paris (November 17), Tokyo (November 20) and Dubai (November 24).