ebbo (formerly Clarus Commerce), an all-in-one loyalty company helping brands build unforgettable customer experiences, announced that it has been recognized as a notable vendor in The Forrester Loyalty Technology Solutions Landscape, Q4 2022 report.
The Forrester report recognizes 38 global loyalty technology vendors varying in size, offering type, geography and use case differentiation to help B2C marketers understand the value they can expect from a loyalty technology solutions vendor.
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Forrester states that loyalty technology solutions can be used to manage and execute loyalty programs and campaigns, measure transactional and emotional loyalty, and support loyalty initiatives across the entire customer lifecycle. In recent years, downward economic trends and consumer demands for seamless customer experiences heightened the pressure on brands to reduce the overlap between loyalty technology platforms and the broader marketing technology (martech) ecosystem. Additionally, Forrester’s 2022 Marketing Survey found that 59% of global B2C marketing decision-makers plan to increase spend on loyalty technology this year.
ebbo offers full-service loyalty solutions to meet the specific needs of each unique brand, with capabilities including loyalty program design, implementation, management and optimization. Beyond building and managing loyalty programs, ebbo guides brands to drive desired behaviors and engagement within these programs through loyalty amplifiers such as sweepstakes, rebate programs, gamification and more.
“We believe our inclusion in The Forrester Loyalty Technology Solutions Landscape report is a testament to our ongoing commitment to providing our clients with result-driven tools and technology to best serve their most loyal customers,” said Tyler Haskins, EVP Marketing at ebbo.
SOURCE: PRWeb