Emplifi, a leading customer engagement platform provider, announced the appointment of Susan Ganeshan as its Chief Marketing Officer. Ganeshan will lead Emplifi’s marketing and growth initiatives while working cross-functionally within the organization to help global brands deliver a seamless experience throughout the customer journey. She will be actively involved with Emplifi’s clients to support their CX efforts ensuring they drive brand growth through mature social media marketing, social commerce, and customer care capabilities.
As part of her new role, Ganeshan will implement strategic marketing programs that amplify the company’s innovative solutions and services. Emplifi has experienced strong momentum during the past year, due partly to the swift integration of generative AI technology into its tightly integrated Social Marketing Cloud, Social Commerce Cloud, and Service Cloud products. Most recently, the company rolled out ten new AI-powered social media marketing and customer care tools to help brands increase efficiencies across marketing and customer care departments.
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“Our global search for a CMO led us directly to Susan as she is known for her customer experience management and efficient go-to-market efforts – as a five-time CMO, she brings a proven methodology that will enable scale and growth at Emplifi,” said Iveshu Bhatia, a Managing Director at Audax Private Equity. “Susan is someone that will partner directly with clients, establishing their trust and supporting their drive to improve customer experience practices.”
Ganeshan is a veteran marketing leader with more than two decades of experience leading high-tech marketing and CX strategies. Before joining Emplifi, Ganeshan served as CMO for Clearwater Analytics (NYSE: CWAN), a leading provider of investment accounting SaaS solutions for institutional investors. Prior to her tenure at Clearwater Analytics, she was the CMO for Granicus (Vista Equity Partners & Harvest Partners), and she has held multiple leadership roles at top SaaS solution providers, including Clarabridge (acquired by Qualtrics), newBrandAnalytics (acquired by Sprinklr), webMethods (now IBM), CheckFree (now Fiserv), and Deloitte Consulting.
“Susan’s appointment to CMO marks a milestone for Emplifi, as she brings a wealth of experience and a fresh perspective to our marketing organization. Her successes leading marketing teams align with Emplifi’s long-term goals, while her spirit of collaboration and creativity resonate with what we are accomplishing as a company – moving from “build-mode” to an accelerated growth phase,” said Ohad Hecht, CEO at Emplifi. “I’ve seen Susan’s passion for the products and services Emplifi provides to the world’s top brands – I am confident that her approach to marketing and CX strategies will drive our journey of innovation and collective pursuit of excellence.”
SOURCE: Businesswire