Emplifi, the leading customer experience platform, released social data highlighting a significant rise in growth and activity for finance influencers on Instagram and YouTube between January and August, 2022. According to Emplifi’s social insights, finance influencers published more than five times as many videos on YouTube and gained nearly double the number of subscribers compared to other influencers on the platform. Finance influencers on Instagram experienced similar growth, gaining more followers than all other influencers and publishing more than double the number of posts as other influencers.
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“The primary takeaway from our research is that finance influencers are experiencing a substantial rise in popularity. The amount of content they are producing is outpacing all other influencers, which is likely helping drive exponential audience growth”
“The primary takeaway from our research is that finance influencers are experiencing a substantial rise in popularity. The amount of content they are producing is outpacing all other influencers, which is likely helping drive exponential audience growth,” said Zarnaz Arlia, Chief Marketing Officer, Emplifi.
As part of its analysis, Emplifi looked at finance influencer subscriber growth on YouTube and follower growth on Instagram, breaking down median growth rate by the influencer’s account size. Emplifi also looked at the number of videos and posts published by finance influencers on YouTube and Instagram and engagement numbers so far this year, comparing finance influencer data to all other influencers on the respective platforms.