Genuine Marketing Group Inc. announces the signing of award-winning creative agency Proforma Brand X as its agency of record. With 40 years of experience as a total solution provider, Proforma Brand X will not only assist in the design and implementation of the company’s marketing initiatives, but also introduce their deep roster of industry partners in packaging, retail, automotive and health and wellness services to GMG.
This multi-faceted partnership will see GMG tap Proforma Brand X for its Go To Market Design and Fulfillment including Campaign Development, Trade Show and Experiential Design, Digital Media and Ecommerce Solutions as well as Consumer Outreach and Customer Acquisition. The agency will also play a pivotal role in promoting and driving adoption and daily active use of Genuine Marketing Group’s proprietary authentication app, ZPTAG.
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Peter Bolognese, Proforma Brand X Owner, and Creative Director stated, “A partnership with Genuine Marketing Group allows me to combine my love of technology with my love of design for a better quality of life. I am looking forward to helping GMG market its new software and products, starting with ZPTAG. At GMG, innovation and leadership are at the core of everything they do. They are a company driven by entrepreneurs, and I couldn’t ask for a better fit.”
Genuine Marketing Group CMO, Brad Lim-Senesac commented, “What I find truly remarkable about Proforma is when we come together and have that aha moment. When we were a bit challenged with our GTM deck, Proforma came in and immediately gelled with our team and, suddenly all the dots connected, and they put us on a clear path to achieving our goals. As an investor in GMG and a true partner with an impact on both our internal and external development, their continued support and execution of our expanding consumer and customer outreach is what excites me the most.”
SOURCE: PR Newswire