InMoment, the leading provider of Experience Improvement solutions, announced that it has partnered with Contentsquare, a global leader in digital experience analytics, to help businesses visualize customer’ experiences to add an additional layer of analysis and visualization for uncovering digital experience behaviors.
InMoment’s XI Platform and integrated CX approach gather data signals from everywhere and use award-winning AI-powered tools for richer analytics, and its collaboration with Contentsquare gives CX teams and marketers an in-depth look at the behavior and in-page experience for website and mobile app visitors. Using Contentsquare’s suite of advanced digital experience analytics tools and Session Replay capabilities helps teams pinpoint specific experiences that cause customer difficulty so they can take smarter actions faster to further optimize the customer experience.
“In today’s world where consumers research brands and purchase products and services digitally, our collaboration with Contentsquare and their suite of digital analytics tools combined with our text analytics and AI-powered platform is key to helping businesses make even more informed decisions across all customer touch points,” said Mehul Nagrani, Managing Director, InMoment North America. “Together with our technology and expertise, we are poised to unlock new dimensions of user experience and we can’t wait to see what the future holds.”
Also Read : TTEC Digital introduces intelligent CX offering powered by AWS AI and machine learning capabilities
“Contentsquare’s suite of advanced digital experience analytics tools is coupled perfectly with InMoment’s, which drives business value and growth through an integrated CX approach using AI and strategic expertise to help businesses contextualize their data and prioritize their business efforts across the entire customer journey. We’re very proud and excited about this partnership!” said Gilad Zubery, Executive Vice President, Global Business Development & Partnerships at Contentsquare.
InMoment will be speaking at the Contentsquare 2023 CX Circle event on September 28, 2023, an immersive experience focused on the new era of digital experiences where CX meets innovation, transformation, and AI. Attendees will have the opportunity to hear Jeff Catlin, CEO of Lexalytics, an InMoment company, discuss how brands are leveraging both direct and indirect feedback to differentiate themselves by leveraging the power of NLP and AI. He will expand on why organizations need to understand the process of creating integrated experiences by breaking down data silos to understand, and act on feedback more effectively.
SOURCE : BusinessWire