On October 8, 2024, LiveRamp, the top data collaboration platform, announced its first Artificial Intelligence (AI) connections to its network. This innovation allows marketers to achieve even better results from LiveRamp’s global ecosystem by harnessing the transformative power of AI. These partnerships reflect LiveRamp’s commitment to rapidly integrating evolving AI capabilities to help marketers personalize and measure every customer experience. Moving forward, LiveRamp plans to develop a comprehensive suite of partnerships and use cases, providing marketers with flexibility, interoperability, and powerful AI tools.
These new AI partnerships will enhance connectivity within LiveRamp’s extensive network, enabling brand marketers to better engage with and personalize touchpoints for their customers, including AI-driven interactions throughout the ecosystem. Through these collaborations, LiveRamp will empower marketers to:
- Personalize AI-powered searches in collaboration with Perplexity.
- Create AI-driven custom audiences on Meta and YouTube alongside Chalice, with additional social platforms to come.
“Marketers recognize the need to invest in and leverage AI, but many are unsure how to proceed. Today, we’re simplifying the process for marketers to extend their proven data-driven strategies to new AI applications — and we’re quickly scaling partnerships with industry leaders,” said Travis Clinger, Chief Connectivity & Ecosystem Officer at LiveRamp. “Our clients understand that the strength of LiveRamp’s network lies in the vast number of nodes we have across the ecosystem. The initial wave of enhancing our network with AI will leverage the opportunities that AI makes possible.”
Also Read: Boost.ai Launches Revolutionary AI-Based CX Insights for Analyzing Customer Interactions
LiveRamp is committed to maintaining the highest standards of privacy, security, and compliance and is enabling these AI partnerships in line with those standards. During a panel discussion on Tuesday, October 8, at Advertising Week New York 2024, LiveRamp and its partners will share insights on how the ecosystem can leverage AI and how marketers and publishers can take actionable steps.
AI-Powered Answers with Perplexity
Perplexity’s AI-powered “answer engine” is becoming popular for delivering direct, tailored responses on various topics. As marketers seek to engage with their audiences at scale and provide personalized experiences, they will soon be able to present custom brand messages, such as ads and experiences, alongside Perplexity’s results, creating new touchpoints in their customer journeys.
Marketers using LiveRamp will seamlessly access Perplexity’s authenticated inventory, enhancing their reach and enabling deeper personalization across devices and channels.
“Perplexity was founded on the belief that users deserve reliable and efficient ways to find information online. As we introduce advertising into our platform, we are committed to creating better experiences for consumers and brands,” said Andrew Beck, Head of Go to Market for Perplexity Advertising. “LiveRamp shares these values, and by joining their authenticated ecosystem, we can strengthen connections between marketers and consumers, enhancing the user experience for all.”
AI-Powered Audience Algorithms with Chalice
Chalice has teamed up with LiveRamp to supercharge activations using its AI tools for marketers. Chalice’s Custom Algorithms help marketers build unique, high-performing audiences tailored to their specific business objectives, and LiveRamp will enable these audiences to be activated across social platforms, beginning with Meta and YouTube.
By leveraging Chalice’s advanced AI along with LiveRamp’s Embedded Identity native app on Snowflake, marketers can utilize their first-party data to better identify and target high-performing audiences. Using Chalice allows them to expand reach and uncover previously overlooked opportunities for growth, enabling programmatic activation or engagement on Meta and YouTube.
“New AI-powered tools like Chalice are delivering better results and insights from marketing investments, leading to a greater business impact than ever before,” said Chalice CEO Adam Heimlich. “LiveRamp has been a key partner in bringing these innovations to the ecosystem while upholding high standards for data and privacy.”