McorpCX, a leading customer and employee experience consultancy, and CX capabilities builder driving greater customer centricity since its founding in 2002, announced the acquisition of UK-based myCXvision, a customer experience management assessment and planning platform. Terms of the transaction were not disclosed.
Founded in 2021, myCXvision is a self-service cloud platform that helps businesses improve customer satisfaction and business KPIs by providing an assessment of customer centricity objectives and organizational experience management capabilities, and a best practices-driven roadmap of priority CX initiatives.
“There’s a reason that over 800 leaders around the globe have tapped myCXvision to assess, codify, and improve their CX strategies,” stated McorpCX president Michael Hinshaw. “The acquisition of myCXvision adds strength to our portfolio of experience management solutions, helping companies drive value by putting customers at the core of their strategies and operations.”
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“One of the challenges we consistently see with organizations ‘getting started’ with customer-centricity is a need to quickly understand what ‘great’ is, and begin charting a clear path to get there,” noted Graham Clark, VP Market Development at McorpCX. “With myCXvision, companies can self-assess and manage their experience strategies on their own, engaging external assistance only if it adds value. I’m excited by the many ways myCXvision will help make it faster and easier for companies to get clarity on where they are today, and how to get where they want and need to go.”
McorpCX plans to integrate the acquired technologies and services into its existing customer experience capabilities maturity offerings, with a focus on the Experience Operating System or XOS™. The XOS is a capabilities-based framework that helps businesses with a structured approach to growing revenue by focusing on their customers’ experience and is based on the best-practice capabilities of customer experience leaders, academic and business research, and practitioner models.
Alexis Grabar, the Founder and Leader of myCXvision, shared, “We are excited to see our hard work of the past 3 years continue, and to have it aligned with McorpCX—one of the most well respected CX consulting leaders globally. This transition marks an exciting new chapter in our journey and reaffirms our commitment to deliver exceptional value to our customers by helping them with their CX maturity. We’re really impressed with the vision and expertise the McorpCX team brings to the table and are excited for future innovations.”
SOURCE: PRWeb