Quadrant Knowledge Solutions announced that it has named Milkymap as a Q2 2023 technology leader in the SPARK Matrix analysis of the global Customer Journey Mapping market.
The Quadrant Knowledge Solutions SPARK Matrix: Customer Journey Mapping, Q2, 2023, includes a detailed analysis of global market dynamics, major trends, vendor landscape, and competitive positioning. The study provides competitive analysis and ranking of the leading Customer Journey Mapping vendors in the form of its SPARK Matrix. It gives strategic information for users to evaluate different vendor capabilities, competitive differentiation, and market position.
According to Nikhilesh Naik, Analyst, at Quadrant Knowledge Solutions, “Milkymap provides a human-centred, design-based approach for visualizing & designing customer journey mapping and its simple to use & intuitive customer journey maps allow users to efficiently visualize their customer experiences. The company’s CJM software empowers its users to create journey templates, manage access & permissions across the customer’s lifetime as well as access to high-quality export options & insight management systems for ensuring sharing of accurate customer information.”
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“The utilization of data modelling for structuring & centralizing CX matrices and facilitation of in-house CX consultative assistance enables Milkymap to strengthen its customer journey mapping offering. Milkymap’s ability to offer the CX Life Cycle Model for providing an overview of customer data, the presence of a strong partnership ecosystem, the ability to cater to a variety of industry-specific use cases, and a strong vision and roadmap, have allowed it to be placed as a leader in the SPARK Matrix: Customer Journey Mapping, Q2, 2023.”, Nikhilesh adds.
Quote from Milkymap
Danny Peters, co-founder and CEO; ‘We are incredibly honoured to be recognized by Quadrant Knowledge Solutions as a technology leader in the Customer Journey Mapping market. This acknowledgement serves as a testament to the unwavering commitment and passion we put into Milkymap‘s vision. Our goal is to revolutionize the customer journey mapping space by providing a human-centric, design-based approach that not only streamlines the process but also enhances the overall customer experience. By empowering businesses to create journey templates, manage access permissions, and facilitate high-quality data exports, we aim to create a seamless environment for CX professionals. Being named a leader in the SPARK Matrix reaffirms that our innovative solutions and strong vision are driving us in the right direction, and we are excited about the value we will continue to bring to this ever-evolving market.
SOURCE: PRNewswire