On November 18, 2024, Mitel, a global leader in business communications, introduced Mitel CX, its innovative AI-driven customer experience (CX) management platform. Designed to help organizations elevate customer engagement, improve employee efficiency, and exceed the ever-increasing expectations of modern consumers, the platform represents a new era in CX innovation.
Meeting the Demands of the Digital Era
The digital age has heightened consumer expectations, compelling businesses to adopt advanced technologies to remain competitive. According to Techaisle research, enhancing customer engagement is now a top priority for organizations investing in communication solutions. Over half (53%) of respondents consider AI and virtual assistants crucial when choosing providers, while 48% emphasize the importance of comprehensive contact center capabilities.
Mitel CX: Beyond the Contact Center
Mitel CX adopts a holistic approach to customer engagement, enabling businesses to deliver faster, personalized services across multiple channels, including voice, video, chat, and social. Seamlessly integrating with Mitel’s unified communications (UC) solutions, the platform creates a fully unified UC and contact center experience.
Also Read: Kaon Interactive Recognized in Aragon Research Globe for Customer Experience Platforms
Key features include:
- Omnichannel Support: Engage customers across their preferred channels with consistent, seamless transitions.
- Integration with Existing Tools: Works as a standalone solution or integrates with platforms like Microsoft Teams.
- Enhanced Collaboration: Extends CX capabilities to all employees, fostering alignment between frontline and back-office teams.
“Mitel CX aligns communication across departments, transforming customer experience into a strategic asset for businesses,” said Martin Bitzinger, Mitel’s Senior Vice President of Product Management.
Hybrid Cloud Flexibility and Robust AI Features
Recognizing the rise of hybrid cloud strategies, Mitel CX offers flexible deployment options, blending on-premises and cloud models. This hybrid approach combines the simplicity of CCaaS with the reliability and control enterprises demand.
Advanced AI capabilities empower organizations to optimize operations and customer interactions:
- Customizable Automation: Simplify daily tasks with intuitive tools like Mitel’s low-code Workflow Studio.
- Virtual Agents Powered by Generative AI: Automate repetitive inquiries to boost efficiency.
- Actionable Analytics: Gain insights through advanced reporting, transcriptions, and dashboards.
- Real-Time Agent Assistance: Leverage prompts, coaching, and suggested responses to enhance performance.
A Strategic Advantage for Businesses
Experts emphasize the growing importance of AI in CX. “AI and automation are essential for businesses aiming to deliver exceptional customer experiences,” said Blair Pleasant, President of COMMfusion. Mitel’s robust AI integrations allow businesses to tailor CX solutions to their unique needs, ensuring scalability and long-term growth.
Empowering Customers and Partners
Mitel CX offers existing users of Mitel’s contact center solutions a seamless upgrade path, with structured transition programs ensuring continuity. Channel partners also stand to benefit, gaining in-demand capabilities to drive customer retention and revenue growth.
The solution will be available for general release in late Q1 2025, with enablement programs for partners launching in early 2025.
“Mitel CX is a game-changer,” said Zachary Jones, Assistant Director of Telecommunications at Binghamton University. “Its AI-assisted features promise to deliver unparalleled value.”
With its innovative approach, Mitel CX sets a new benchmark for customer engagement, enabling businesses to build stronger, more meaningful relationships with their customers while driving operational success.