Marketplace offers data privacy, personal service and one-stop-shop via freemium platform
OneRequest has launched an online car shopping platform purpose-built to serve and empower car shoppers in direct contrast to the industry’s legacy dealer-driven marketplaces.
“Buying a car is a significant, emotional purchase. With legacy sites, customer experience has been trumped by generating leads for dealers. We’re car shoppers too and with a focus on privacy, control and unsurpassed selection, we are committed to creating a superior car shopping experience”
OneRequest’s platform and services include:
- Plan options to fit every type of car shopper
- Nearly all US dealer inventory – no need to visit 4+ sites to search available cars
(Average of 4.2 sites visited, from Cox Automotive CBJ Study, 2020) - Ability to call and email dealers with contact information hidden
- Consumer’s personal data is not sold
- Search results not biased by ad dollars
- Personal consultation with car experts to lend knowledge and confidence
- White-glove Concierge service that handles everything from the search through delivery
While many industry disruptors seek to replace traditional dealers with online dealerships, OneRequest’s business model works with dealers to offer the hybrid of online and offline experiences most consumers want, according to recent Harris Poll and Deloitte Global Automotive Consumer studies. OneRequest is taking aim at the broken shopping process that begins at the dealer advertising websites such as cars.com and cargurus.com. Unlike these sites, whose paying customer is the dealer, OneRequest’s customer is the consumer.
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OneRequest was built to solve common pain points for car shoppers, such as repeating the same search on multiple sites, spending far more time than desired at the dealership, and getting bombarded with emails and phone calls. Proprietary software enables customers to control communication with dealers and talk anonymously. Their personal information isn’t shared with dealers, and unwanted communication can be turned off with a single click. Further, shopping anonymously lets customers negotiate their purchase without any perceived intimidation, discrimination or pink taxing that some female, LGBTQ+ and other minority car shoppers have reported about their experience.
“Buying a car is a significant, emotional purchase. With legacy sites, customer experience has been trumped by generating leads for dealers. We’re car shoppers too and with a focus on privacy, control and unsurpassed selection, we are committed to creating a superior car shopping experience,” said Eric Westphal, founder and CEO for OneRequest. “Improving the experience is a win for both customers and dealers alike.”