OneSignal, the world’s leading customer engagement platform, secured $50M in Series C funding to advance its unified messaging and orchestration capabilities, enhance its mobile data-driven email product, and deepen its geographic footprint in Europe, Asia, and Latin America. The funding brings OneSignal’s total investment since founding to more than $80 million, led by BAM Elevate, an investment division of Balyasny Asset Management with participation from Nimble Partners and existing investors SignalFire and Zach Coelius. They will join OneSignal’s other existing investors, including Rakuten Ventures, Yes.vc, HubSpot, and Y Combinator.
“Every modern business understands the need to have a strong mobile presence and the importance of engaging with customers across multiple channels,” said George Deglin, CEO and Co-Founder of OneSignal. “We’re moving quickly and decisively to meet the requirements of today’s marketers and developers. We’re excited to have BAM Elevate’s backing to help us accelerate our mission to democratize customer engagement for millions of businesses worldwide.”
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The round’s proceeds will be used to enhance OneSignal’s omnichannel messaging & orchestration capabilities. In particular, OneSignal recently released Journeys, a workflow automation tool that allows businesses to customize their customer journeys to automate personalized messaging at scale. Other product focus areas include continued development of best-in-class email messaging capabilities, expanding analytics tools to provide customers with actionable insights, and bolstering the company’s leading position as the easiest-to-use customer engagement platform on the market. The company will also deepen its geographic footprint, particularly in Europe, APAC, and Latin America, with global offices in London and Singapore.
In conjunction with the round, Jamie McGurk also joins the OneSignal board, bringing 20+ years of operating and investing experience. Prior to BAM Elevate, McGurk was a Managing Partner at Coatue Management and spent 7 years as an Operating Partner at Andreessen Horowitz. As an Operating Partner, he built out Andreessen Horowitz’s Corporate Development operating team and helped raise more than $20 billion in financing and close over $20 billion in M&A transaction value for various portfolio companies.