OneSignal, the world’s leading customer engagement platform, announced a new strategic investment from ServiceNow Ventures, extending the company’s recent $50M Series C investment announced in September 2022. The additional funds will be used to accelerate OneSignal’s go-to-market initiatives with a focus on omnichannel messaging and orchestration capabilities. The investment highlights ServiceNow Ventures’ commitment to nurturing companies creating next-generation software solutions that address key enterprise challenges.
“A strong multi-channel presence is one of the most effective strategies for businesses to engage their stakeholders – buyers, users, employees – anyone who is a critical part of the enterprise value chain,” said George Deglin, CEO and co-founder, OneSignal. “The investment from ServiceNow Ventures allows us to continue scaling our automated omnichannel messaging platform even further so we can integrate more use cases and expand our global footprint to help organizations engage better.”
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In OneSignal‘s State of Customer Messaging 2022 Report, nearly two-thirds of organizations surveyed said that mobile push notifications are currently the most important customer engagement channel for their business. Moreover, the ability to personalize notifications results in a 259% higher engagement rate than notifications that don’t use personalized content. OneSignal offers self-service engagement and personalization capabilities across push notification, email, SMS, and in-app channels to enable users to gain a competitive edge and better compete in today’s market.
“Changes in today’s market landscape have made it tougher and more expensive to acquire new customers and retain talent,” said Terence Chesire, vice president of customer and industry workflows at ServiceNow. “OneSignal addresses both challenges with use cases that help organizations engage more effectively with internal and external stakeholders, such as employees and customers. We look forward to supporting their growth as they continue to develop innovative solutions that unlock business potential and help deliver seamless customer and employee experiences.”
ServiceNow has also recently selected OneSignal as its SMS and push notification provider for its Knowledge 2023 event, adding to OneSignal’s more than 6,000+ customer list.
SOURCE: PR Newswire