On August 28, 2024, Sinch, a leader in revolutionizing global communication through its Customer Communications Cloud, announced that its new Customer Connections Hub is now available across Europe on all digital channels. This online resource center is designed to assist customer experience (CX) professionals and marketers at over 150,000 businesses worldwide that partner with Sinch, helping them build enduring customer relationships by delivering exceptional experiences across every communication channel.
“The ability to understand the unique needs of your audience to enhance their experience with a brand is crucial for any business’s success,” said Nicklas Molin, Executive Vice President, EMEA, Sinch. “With the Customer Connections Hub, Sinch provides our clients with top-tier omnichannel marketing communications capabilities, enabling their marketers to create personalized, seamless customer experiences and strengthen brand relationships. Additionally, the Hub allows businesses to evaluate and adjust their digital communication strategies at any stage of the customer journey.”
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A key feature of the Hub is the connection assessment tool, which evaluates existing cross-channel campaigns. Utilizing internal data from over 400,000 Sinch users, this tool tests communication optimization across nine different channels. After completing a brief four-question survey, participants receive a personalized assessment with insights on strengths, weaknesses, and suggestions for improvement to enhance the customer experience.
The Customer Connections Hub also offers up-to-date information and insights to keep marketers informed about the ever-evolving digital landscape. It includes marketing communications content such as trend research, testimonial videos, case studies, and practical guides, all designed to help visitors create successful omnichannel customer experiences.