Collaborating with top-tier brands, Sitecore Stream utilizes secure, brand-focused AI to empower marketing teams to drive productivity and growth like never before.
Sitecore®, renowned for its leadership in digital experience software, has officially launched Sitecore® Stream, revealing it at the Sitecore Symposium, their annual customer and partner gathering. This latest innovation is a significant milestone in realizing Sitecore’s vision for an Intelligent Digital Experience Platform (DXP), tackling the evolving needs and challenges faced by today’s enterprise marketing teams. Already, clients are incorporating Sitecore Stream’s capabilities into Sitecore’s suite of composable DXP products to elevate digital experiences in the marketplace.
Modern marketers are grappling with the growing complexities of crafting campaigns, achieving hyper-personalization, and delivering engaging experiences swiftly across multiple digital touchpoints—all while managing tighter budgets and expectations for impactful results.
Sitecore Stream is here to help marketers rise to these demands by enabling the rapid creation of personalized digital content and experiences on a global scale. Built on Microsoft Azure OpenAI Service, this solution seamlessly integrates across Sitecore’s products, including XM Cloud, Content Hub, and the Experience Platform (XP), streamlining the marketing process.
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Roger Connolly, Sitecore’s Chief Product Officer, emphasized, “Sitecore Stream is a game-changer for marketers, offering a smarter, more strategic approach to content creation and customer engagement. It integrates brand-aware AI that respects the brand’s architecture while ensuring that our customers’ content remains private, not being used to train AI models. Our Intelligent DXP is built to directly address the challenges marketers face today, blending AI capabilities with our extensive experience in guiding digital transformations.”
Aude Gandon, Global Chief Marketing Officer at Nestlé, shared her thoughts on the collaboration: “Working alongside Sitecore and Microsoft’s innovation teams over the past year has enabled us to harness generative AI in a way that aligns with Nestlé’s brand values and toolkits. Together, we’ve developed the Sitecore Brand Assistant, a feature within the Sitecore Content Hub powered by Sitecore Stream, which is designed to streamline brand and category knowledge while enhancing our creative partnerships.”
Shelley Bransten, Corporate Vice President of Global Industry Solutions at Microsoft, added, “Our collaboration with Sitecore and partners like Nestlé has allowed us to introduce innovative AI capabilities specifically tailored to the needs of marketers. Microsoft Azure AI empowers Sitecore Stream to understand a brand’s essence, campaigns, and content, making it easier for marketing teams to produce exceptional work.”
AI Innovations Driving Sitecore’s Composable DXP
Reflecting on this journey, Sitecore’s CEO, Dave O’Flanagan, remarked, “We’ve re-envisioned the content creation lifecycle by focusing on what truly matters to both customers and marketers. Our partnerships with leading brands like Nestlé and our deep marketing expertise have led to the creation of Sitecore Stream, fulfilling our vision of an Intelligent DXP.”
Sitecore Stream employs generative AI to enhance marketing productivity by simplifying workflows, providing content intelligence, and offering automated support. Built on Sitecore’s modular architecture, it effortlessly integrates with a brand’s existing marketing technology stack while incorporating AI safeguards to ensure brand integrity and data protection.
Key Features of Sitecore Stream Include:
- Brand-aware AI: Aligns marketing strategies with a brand’s identity, values, and guidelines, ensuring that all content and experiences reflect the organization’s core principles.
- AI-optimized workflows: Streamlines repetitive tasks, such as content creation or A/B testing, allowing marketers to focus on strategic initiatives and collaboration.
- Generative copilots: These tools assist with brand, brief, content, and experience creation, ensuring consistency with brand guidelines and optimizing the creative process.
Sitecore Stream is poised to redefine how marketing teams approach digital experiences, making it easier for brands to connect with their audiences on a deeper, more personalized level.