Proprietary analysis of more than 2 billion public messages from 13,000 organizations will help marketers evaluate social care maturity and compare strategies utilized by best-in-class brands
Sprinklr, the unified customer experience management platform for modern enterprises, today released the definitive benchmarking standards report on social customer care. The Sprinklr Social Customer Care Benchmarking Report provides a data-based measurement of how well companies manage social customer care across three core areas: consumer appeal, brand responsiveness, and attention to customers.
“The ability to analyze messages at scale – more than 2 billion – allows us to create the definitive benchmarking report on social customer care”
The first social customer care benchmarking report from Sprinklr includes data from public digital sources at unique scale – leveraging Sprinklr AI to analyze more than 2 billion public messages from more than 13,000 brands from top brands across six industries: entertainment & media, financial services, food & beverage, health & pharma, retail, and technology.
“The ability to analyze messages at scale – more than 2 billion – allows us to create the definitive benchmarking report on social customer care,” said Sprinklr Founder and CEO, Ragy Thomas. “The report can be used to evaluate social care maturity within and across industries. Marketers can also compare strategies and tactics utilized by best-in-class brands.”
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Some key best practices highlighted in the report include:
- Post regularly to show you’re available. Top technology brands post nearly 2x on Facebook and Twitter compared to other tech brands, while top food and beverage brands post 5x as many tweets as other companies in the sector.
- Increase engagement to enable a strong foundation for care. Leading financial services brands reply to 14x as many messages as other financial services companies, while the top retail brands built their followings by replying to nearly 4x as many messages as other retail brands.
- Provide 24/7, fast care. Top entertainment and media brands take less than 45 minutes to respond to customer inquiries on social media, while top financial services brands respond in two hours or less.
- Focus on addressable public messages. Entertainment and media brands have over 17x as many inbound messages as other industries on Facebook. Rather than sifting through masses of mentions, leading entertainment and media brands focus on responding to high-priority addressable messages.
“We see two things happen when growing companies create a unified customer care strategy across social media and traditional communication channels – customer happiness goes up and cost goes down,” said Paul Herman, Vice President, Customer Engagement and Market Intelligence, Sprinklr. “This report highlights how leading brands are achieving this successfully and provides the benchmarks brands need to measure their performance against industry peers.”